Digital Assets Gaining Traction in Home Offices: Study Shows 32% Investing, Says Analyst

Goldman Sachs has recently released its “Eyes on the Horizon: Family Office Investment Insights” report, which highlights a significant decline in investors’ certainty about digital assets. Family offices refer to a type of private wealth management organization that caters to affluent individuals. The report showed that only 32% of family offices currently hold investments in digital assets, which encompass cryptocurrencies, non-fungible tokens (NFTs), decentralized finance (DeFi), and blockchain-focused funds. This is in stark contrast to the increasing interest in crypto investments observed last year among family offices.

Investors cited different reasons for investing in digital assets; 19% of respondents believe in the power of blockchain technology, while only 8% and 9% cited speculation and portfolio diversification, respectively. The proportion of investments in cryptocurrencies among investors interested in digital finance has risen from 16% in 2021 to 26% this year. However, the report highlighted a decrease in potential investments in cryptocurrencies this year, with only 12% indicating an interest compared to 45% last year.

Goldman Sachs based its report on a survey conducted between January and February 2023, and it received responses from 166 home offices, 95 of which are based in the Americas, 34 in Europe and the Middle East, and 37 in the Asia Pacific. The report revealed that opinions on cryptocurrencies have crystallized, with a greater proportion of family offices invested in them. However, an increasing proportion of surveyed family offices are not invested and not interested in investing in the future.

Goldman Sachs is one of the biggest winners during the recent banking crisis, with many investors deciding to rotate their portfolio investments. Its money funds have received $52 billion, marking a 13% growth, in the biggest monthly volume of inflows since the emergence of the COVID-19 pandemic.

Overall, the report highlights a sharp decline in investors’ certainty about digital assets and their future potential, indicating the need for more comprehensive education and increased transparency around blockchain and crypto investments.

J-S Tremblay
About the author - J-S Tremblay

I've been involved in the cryptocurrency world since 2016 and trading since 2019. I started Moon and Lambo in 2021. I'm passionate about crypto and love to share my knowledge. I hate bankers and I hope that cryptocurrency will change the financial world for the better. View full profile...

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