IBEX Mercado, a bitcoin Lightning payment service provider, has partnered with Grupo Salinas, one of the largest corporate conglomerates in Mexico, to allow over four million Mexicans to pay for their cable, internet, and phone service with bitcoin. The partnership also includes the integration of Lightning payments via IBEX with Total Play, opening up new possibilities for fast and efficient transactions for Total Play customers. IBEX’s CEO, Jose Lemus, noted that the true value of this technology is not just about paying for a cup of coffee in a different way, but rather about providing better payment technology for the increasing digitization of products and services. This partnership can place Mexico at the forefront of the digital revolution, providing citizens with a secure, modern, and efficient payment option. Lemus also announced that new technology will be rolled out with Grupo Salinas that will enable Mexicans to pay for groceries with bitcoin, electronics, and receive remittances. This collaboration signifies a major step in Mexico’s adoption of bitcoin and Lightning technology, and Lemus believes it’s just the tip of the iceberg of what will go on in Mexico.